You should consider a business ethics initiative in your company because of the following reasons:

• The American Management Association (AMA) Business Ethics Survey illustrates that businesses now view ethics as having a big impact on their brands and reputations as well as on their customer trust and investor confidence.

• Maintaining an ethical business environment has become more important and challenging in today's fast -changing global marketplace especially in areas of multi-cultural business ethics issues. E2B  can provide training, education and consultancy services in these areas.

• The pressure to meet unrealistic business deadlines or objectives is the factor most likely to cause people to compromise ethical standards in companies.

• Corporate culture is crucial to creating and maintaining an ethical environment, but culture is difficult to shape and change. Doing so requires a systems framework approach that E2B can assist you with.

• Establishing codes of conduct and training programs are seen as the most important corporate practices for contributing towards an ethical culture. E2B can assist your company in these areas and advise you on the most effective methodology to establish such programs.

• Having the right measurement and indicators is necessary to gauge the corporate ethics environment. At E2B we have developed the E2B Integrity Measurement Program that can provide your company with such measures.